CAI-NJ April 2020(w)

property manager will use them all to their advantage. When speaking of relevance in communication, it must be relatable to the intended audience. Even so, bridging the generational gap is about making sure that infor- mation is communicated effectively to the community without any exclu- sions. Therefore, it’s most beneficial to employ more than one mode of communication when disseminating information. Send an email blast, fol- lowed by a letter, and afterward post flyers. There are no rules that limit the amount of communication with home- owners and residents. In fact — the more, the better. While one group of homeowners hasn’t opened their emails since their granddaughter set it up for them, they will see a flyer posted in the eleva- tor. Another group of residents who never opens their mail because they have everything electronically commu- nicated, will see their emails. And yet, another group doesn’t leave their unit often, only to check their mail, which is where they will receive the letter which was sent. In this instance, the property manager has taken into account each demographic and made sure that communication was made relevant to every intended recipient. The world of community association management is ever-changing, even as the world itself is evolving; one thing is constant, though: the people. Everyone is different, and age is just one of those differences. Community leaders must be able to adapt their communication to their audience for the highest efficiency. There will always be a challenge in one form or another, but proper communica- tion does not have to be affected by the generational divide. n

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