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vide attendees of the Conference with some very practical and timely infor- mation. As Community Managers, it’s important that we our knowledgeable about our industry and understand the perspectives of our local exports which we can bring back to the com- munities we serve. Additionally, you shouldn’t hesitate to ask questions during the Q & A portion of the presentations. Questions are always welcomed, and as the present- ers are experts in their respective topics you can benefit from some very useful information from these interactions. Networking The Conference and Expo is a perfect opportunity to meet like-minded pro- fessionals in a relaxed setting. Equally important is the opportunity to culti- vate existing professional relationships. While we work with many profession- als on a regular basis, it’s not often that we get a chance to sit down, chat and get to know each other. Keep in mind that like you, the professionals attending the Conference are also dedicated to their crafts, so there’s a good chance you will be working with many of them for many years to come! Follow up communications While I’m sure we will all have a load of emails and work to catch up on the day(s) following the Conference, it’s a wise move to spend some time solid- ifying the contacts that were made at the Conference. It goes a long way to reach out to the professionals you spent time with and give them a sincere thank you. This can only help continue to build your reputation as a true professional in the industry. n

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