May 2024

PRESIDENT’S CORNER Christopher Nicosia, MM, CMCA, AMS, PCAM 2024 CAI-NJ PRESIDENT RCP MANAGEMENT COMPANY, AAMC, AMO

CAI-NJ TEAM

W elcome back to Community Trends ® , fellow CAI-NJ members! It has been a busy month at CAI-NJ and I am excited to share some updates with you. First, you may recall that I announced a plan at the Annual Meeting for the CAI-NJ Board of Directors to have a Board Retreat in January to identify goals for the chapter to pursue over the next few years. I am happy to report that the board held its first ever, Board Retreat with the chapter team and identified a few key goals that CAI-NJ will pursue over the next few years to advance the chapter forward. These goals were centered around membership growth and market penetration in key areas of New Jersey. More specifically, the chapter will pursue a strategic marketing plan aimed at elevating CAI-NJ’s presence in key areas of New Jersey that have historical

ANGELA KAVANAUGH CHAPTER EXECUTIVE DIRECTOR ANGELA@CAINJ.ORG JACLYN OSKIERKO DIRECTOR, CONFERENCE & EVENTS JACLYN@CAINJ.ORG ROBIN SURGENT DIRECTOR, MEMBERSHIP DEVELOPMENT ROBIN@CAINJ.ORG BROOKE STOPPIELLO-NEVINS COMMUNICATIONS MANAGER BROOKE@CAINJ.ORG JOCELYN GARLOCK PROGRAMS & EVENTS COORDINATOR JOCELYN@CAINJ.ORG HELEN KIECHLIN MARKETING & MEMBER RELATIONS COORDINATOR HELEN@CAINJ.ORG

ly not achieved membership growth at desired levels. During the retreat, we iden tified specific regions in the state to target and growth objectives were prioritized. The first region the chapter will focus on is North Jersey (using Morris County as the starting point and heading

“...the board held its first ever, Board Retreat with the chapter team and identified a few key goals that CAI-NJ will pursue over the next few years...”

Contact CAI-NJ

ADDRESS CAI-NJ

500 HARDING ROAD FREEHOLD, NJ 07728 PHONE 609-588-0030 FAX 609-588-0040 WEB WWW.CAINJ.ORG EMAIL INFO@CAINJ.ORG

east, west, and north). The chapter will focus marketing efforts and event spon sorship to highlight CAI‑NJ’s formidable advocacy and educational resources to prospective members in this region. A concerted effort to bring accessible, interesting, and timely events to this area will support this campaign. To achieve this goal, the chapter will leverage both internal and external resources in pursuit of this strategy. First, the chapter is researching marketing companies it can engage to create a multi-channel marketing strategy that will bring our message to a targeted audience through both social media and traditional campaigns. Second, a new Marketing and Member Relations Coordinator role has been created within the chapter team to help develop and execute the marketing initiatives of the chapter and act as a liaison with the exter nal marketing company. I am proud of the direction the chapter is taking and for Angela’s initiative in executing the strategy set forth by the board of directors. Next, I would like to take a moment to welcome two new team members to the chapter staff. Welcome Jocelyn Garlock, our new Programs and Events Coordinator and Helen Kiechlin, our new Marketing and Member Relations

CAI-NJ on Social Media

www.facebook.com/ CAINJCHAPTER Community Associations Institute - New Jersey Chapter

@cainewjersey

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CAI-NJ

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