June 2024

How to Entice Participation in Community Associations By Erin Skevakis, Lifestyle Director, Four Seasons at Harbor Bay Associa ® Community Management Corporation of New Jersey, AAMC

A s COVID-19 recedes into the rearview mirror, it’s time to re-engage residents in community activ ities. This can be challenging at times, espe cially in active communities where residents work and participate in outside events. Here are several effective strategies to boost attendance at social and instructional events: Utilizing Technology • E-blasts: The primary method for keeping residents informed. Send out “Save-The-Date” flyers a couple of months in advance to put the event on residents’ radar. Follow up with engaging emails as the event approach es. Catchy subject lines and email bodies are a great way to engage the residents and to encourage sign-ups. It makes them want to open the email and read what else is inside.

• Virtual Kiosk: Possible installation of one located in the clubhouse lobby. This slideshow platform can keep residents informed about upcoming events and allows access to the community calendar. It is recommended to ensure that it is always up to date. • Community Website: A dedicated section on the home page providing links to event flyers and the calendar. This allows residents to easily find information about upcoming events. • Sign Up Book: Having a carousel with slots for event sign-ups may be helpful for residents. You may have one, scheduled in-person sign-up a day at the clubhouse. After that, the sign-up book can be left in the carousel for a specified period, allowing residents to sign up at their convenience. Many residents appreciate the opportunity to pick up the book and see the flyers in person.

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