July2016

“Choosing a GAF Master Elite ® Contractor is ensuring you’ll be dealing with a quality, reputable, and dependable professional contractor who knows how to install GAF products...”

Courtesy CAI-NJ.

What trends do you see for the Community Association industry? When looking for HOA trends, one must look at trends in the overall housing market – several of which have direct implications to HOAs. The combination of increasing rental rates along with a lack of rental inventory is making housing purchases more appealing. This is true not only for Baby Boomers, who may be interested in downsizing, but also for Millennials, the largest living generation in the U.S., who will be mak- ing their initial home purchases. What is interesting is that both Baby Boomers and Millennials appear to have similar desires when it comes to housing – they want convenience and amenities that fit their lifestyle whether that be a closed- in suburban location that provides quick access to city services and attractions, the inclusion of digital technology and the ability to be continuously connected, or energy-ef- ficient buildings that support green efforts. HOAs need to allocate time and effort to get the pulse of their extended communities and plan for the changes needed to keep them updated and current to prospective home-buyers. HOAs also need to be able to effectively communicate their efforts through digital channels. Social media should be considered a medium that will enable and encourage community involvement and engagement – providing chan- nels for an HOA to inform, learn from, and respond to the needs of their residents. n

blends with contrasting colors that are designed to enhance your home’s exterior and give it unexpected depth and beauty. There are five colors that come in this collection: Cedarwood Abbey, Mountain Sage, Castlewood Gray, Tuscan Sunset, and Woodberry Brown. Not only are these shingles beautiful, but they are designed with Advanced Protection ® Shingle Technology, which reduces the use of natural resources while providing excellent protection for your home. They also have StainGuard ® Protection which helps ensure the beauty of your roof against unsightly blue- green algae. In addition, they also pass Class A fire rating from Underwriters Laboratories and have Dura Grip™ Adhesive that seals each shingle tightly and reduces the risk of shingle blow-off. For the fourth year in a row, GAF is honored to have earned the Women’s Choice Award ® — based on extraordinary recommendations from their female cus- tomers in a customer satisfaction survey conducted by WomenCertified ® Inc. GAF received this award based on excellent survey scores, including the vast majority of customers rating the experience and overall quality of GAF as “extremely satisfied.” In fact, 100% of the female customers polled said they would definitely rec- ommend GAF to their family and friends. Have you or your company received any recent awards or certifications?

See the complete list of Ultimate Sponsors on page 2 of this issue.

53

J U L Y , 2 0 1 6