CAI-NJ October 2021

Article Specification If possible, please send your article via e-mail to the chapter office at brooke@cainj.org. Microsoft Word documents only. A Rule of Thumb for Word Count Generally, an article should not exceed 1500 words. 250-300 words of double-spaced text fits onto one 8 ½” x 11” page: therefore, a 500-word article usually fills two pages, double-spaced: a 750-word article usually comprises three pages, double-spaced and so forth. Language The following words shall be in lower case, except for at the beginning of a sentence: board, board of directors and association. All articles should be Be cognizant that readers need specific advice about specific issues. Articles in Community Trends ® are most useful if they clearly explain why the subject is important to the reader. For example, an article discussing proposed legislation should clearly explain its ramifications. Keep this in mind as you formulate your article and focus your piece. Craft a Good Lead Hook your readers right away with a creative lead that lets them know why they should spend time reading your piece. Let your readers know if the information you are going to share will save them time, money or help solve a problem. Anecdotes, quotes and questions are some exam- ples of ways to end an article on a memorable note. Like the rest of the CONT I NU E S ON PAGE 78 written in the third person. Limit Your Subject

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