CAI-NJ Mar. 2019 (w)

LOOKING AHEAD LARRY THOMAS, PCAM | CAI-NJ CHAPTER EXECUTIVE DIRECTOR

“I f you aren’t moving forward, you’re moving back- ward” is one of my favorite sayings. In our day and age (and living in the Northeast section of the United States) these words cannot be more accurate. We live in a very competitive area and there is always a company that is looking to take your business from you. It doesn’t matter if you are a service provider, a professional or a management company, someone is out there discussing how to get the edge and take your business away. I am sure that your competitors are constantly looking at your website and speaking with other industry colleagues to see what your company is doing and adjusting what they pro- vide as part of their marketing program. Keeping with this month’s theme, “The Future is Now”, we all need to look to see how we can update and modernize our programs and procedures. We at CAI-NJ are moving some of our committee meetings to Video Zoom Meetings. They are much better than a conference call and avoid the time and expense of travel. We still plan on doing most of the meet- ings in person as we feel they add a social and networking value to the committee members. Another easy fix is your community’s website and social media platforms. There are website companies that have developed templates specifically designed for community associations. If you’ve noticed our website, we provide all the information on our

programs and events, as well as, constantly updating our Facebook page with up to the minute postings on that day’s affairs. Our drive for 2018 was to reach the 1900-member mark. We accomplished this in October and as of January 31, 2019, we have 1979 members. Our new membership initiative is “2K Today!”. Help us reach the

“Our new membership initiative is ‘2K Today!’. Help us reach the 2000-member mark by the end of March.”

2000-member mark by the end of March. This is easily accomplished if all of our community association members added a few key volunteers as members, we could easily pass the 2000-member mark. I’d like to see 100 new members each month. At that rate, we would quickly reach the 3000-member mark and challenge the Washington Metro Chapter as the largest chapter in the country. Let’s all see what we can do to get as many Homeowner Leaders to sign up with our chapter. n

Attention Associations — You can have up to 15 of your board and committee members join CAI for only $295 a year! See the application on pages 54-55 of this issue.

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