CAI-NJ Jan. 2022(w)

(QR) CODES... from page 34.

vices. No typing and making sure they spell the business’s name right, and no getting distracted by whatever else is popping up on their phone. It is just the company’s site, front and center. Consumers are driven by immediate satisfaction. If some- thing is too complicated or takes too long, they often lose interest. QR codes speak for themselves when advocating for your business because they present tangible, fast knowledge. You’re probably thinking, “That’s great, but how am I going to create a multi-media digital square?” That’s the best part: QR codes may look confusing, but they’re simple to make. In fact, websites such as www.qr-code-generator.com, you can customize your code to your company’s needs completely free! QR codes are cutting-edge technology and have a place in almost every marketing strategy to increase overall cus- tomer engagement. We should always look for new ways to highlight our client’s companies. QR codes are passports to better business going forward. n END NOTES: 1. https://usa.kaspersky.com/resource-center/definitions/what-is-a-qr-code-how-to-scan 2. https://www.statista.com/

engagement with your customers, which in turn drives more brand awareness. Let’s say you’ve recently started your own irrigation business and want to get your name out there and drive traffic to your site. Hoping to secure some new customers you offer a mas- sive savings on sprinkler installations. A few weeks go by and you’re still not seeing the results you want. Your top competitor is also a new business offering a similar deal, yet they’ve managed to double their monthly profits. Now you start to wonder… what are you doing wrong? It turns out your competitors are using QR codes to drive traffic to their website. They have them printed on busi- ness cards, brochures, the company truck, and instead of leaving a door hanger they have static clings that they leave attached to the front door or appropriate surface. Consumers see the brand, notice the prominent QR code, and remember they have to turn on their sprinklers for the season. They quickly open their camera over the code, and poof, they’re on your competitor’s page browsing their ser-

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