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ENGAGING CONTENT... from page 44.

and write a case study and provide your own professional analysis. This will allow your subscribers to feel connected to the world, your business and gives them the ability to learn something. You can ‘share’ content, too. Don’t be afraid to hit the share but- ton when it comes to content. When we share an article or editorial we are really positioning ourselves to be viewed and relied upon as an indus- try expert. That’s what we all want, right? n

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