April2017

INSIDE CONNECTION LAURA O'CONNOR | Director, Membership & Marketing

T he 2017 Membership Committee is off to a great start this year and I am proud to report that membership in the New Jersey chapter of Community Associations Institute continues to grow. The 2016 committee lead by Dan Turi set the tone for growth with 71 new members last year. This year's chair and vice chair Erika Befumo and Chelsea Donnigan have great plans for the committee that I would like to share with you. The committee has set several specific goals this year. • Increase by 100 members in 2017 • Grow by 50 manager members • Grow to 900 homeowner members • Become the second largest CAI chapter As you are probably aware the committee mem- bers are paired with new members each month in order to welcome them to CAI-NJ membership. We believe this peer to peer outreach will help make mem- bers feel more comfortable in our large organization. In an effort to address new member recruitment, member satisfaction and membership retention, the committee has been divided into teams once again this year. New this year the Survey Team has been tasked with contacting each new member at the six month mark of their membership to ask for their feedback and encourage participation. This give us the opportunity to make sure the member is getting what they need out of their membership and also helps them make another connection within the chapter. Retention outreach has always been an important respon- sibility of the committee. This year the Retention Team had been hard at work contacting members in the month before their membership expires. We understand that our members are very busy and that they might need a friendly reminder to help them remember to renew their membership.

The Marketing Team is hard at work with a strategy to recruit new manager and homeowner members. The com- mittee has requested that management companies be open to holding lunch and learns where Larry Thomas, chapter Executive Director and I educate non-member managers on CAI-NJ benefits they may not be aware of. The strategy with homeowner members is to target market to specific regions of the state where there are clusters of community associations. You can help the committee achieve its 2017 goals by promoting membership in CAI-NJ and renewing your

"You can help the Committee achieve its 2017 goals by promoting membership in CAI-NJ and renewing your membership on time."

membership on time. Just a reminder to all our members, dues are processed through CAI at the national office in Virginia. The easiest way to renew is to visit www.caion- line.org/myinvoices and pay by credit card. You can also print your invoice from your online account if you prefer to pay by check. New this year, electronic payments can now be sent by email to a secure address payment@ caionline.org. Please support the committee’s efforts to grow membership this year by renewing you membership before it lapses. If you would like to learn more about the activities of the membership community or if you have a prospective member to share please contact me at 609-588-0030 or laura@cainj.org and thank you for your support as a member of our chapter. Q

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