April 2023

AUTHOR GUIDELINES... from page 44.

of double-spaced text fits onto one 8 ½” x 11” page: therefore, a 500-word article usually fills two pages, dou ble-spaced: a 750-word article usually comprises three pages, double-spaced

written in the third person. Limit Your Subject

Be cognizant that readers need specific advice about specific issues. Articles in Community Trends ® are most useful if they clearly explain why the subject is important to the reader. For example, an article discussing proposed legislation should clearly explain its ramifications. Keep this in mind as you formulate your article and focus your piece. Craft a Good Lead Hook your readers right away with a creative lead that lets them know why they should spend time reading your piece. Let your readers know if the information you are going to share will save them time, money or help solve a problem. Anecdotes,

Article Specification If possible, please send your article via e-mail to the chapter office at brooke@cainj.org. Microsoft Word documents only. ARule of Thumb forWord Count Generally, an article should not exceed 1500 words. 250-300 words

and so forth. Language

The following words shall be in lower case, except for at the beginning of a sentence: board, board of directors and association. All articles should be

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CONT I NU E S ON PAGE 48

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We’re excited to custom build an Insurance Solution that’s just right for you. Our experts from across industries and especially our Residential and Commercial Habitational experts can help you meet your needs. Together, we can put your worries to rest.

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